Amplify Your Summer Activation with Engaging Video Content
Thank you to our friends at Hamlin Creative, a production agency and producer of the Enthuse Foundation Pitch Competition, for sharing tips on budget-friendly ways emerging brands can incorporate video production in their summer activations.
Summer is quickly approaching, and activations, in-person events, and experiences will soon be in full swing. For brands, experiential marketing is like nothing else. It provides that unique opportunity for a brand and a consumer to interact one-on-one. It also offers a unique opportunity to create content. And that content is VIDEO.
Video is a powerful way to amplify your event beyond the in-person experience. It allows the brand to tell a story, share the highlights, and create the FOMO that every brand wants. Video can engage your audience and drive participation in your activation, helping to draw more awareness and extend the event beyond the moment.
Incorporating video into your event plan becomes a much more dynamic marketing effort, capturing attention, conveying information, and sparking excitement.
Five Ways to Effectively Use Video in Your Summer Activation:
Event Promotion - Increase attendance with promos leading to your event. Create short, eye-catching video teasers and share them on social media, your website, and email campaigns to build anticipation and drive registrations and attendance.
Showcase Participant Experiences - Film interviews, behind-the-scenes footage, or user-generated content from past participants. This humanizes your program and gives potential attendees a glimpse of what they can expect. Get your team involved, too. If you have an emcee or a host, have them do the interviews so the attendees can see the connection to the event.
Offer Instructional Videos - For activations that involve hands-on workshops or tutorials, create step-by-step video guides. This allows participants to revisit the content on their own time and helps your program feel more accessible. It’s a great callback that reminds the attendees of their experience and keeps them connected to the brand.
Go Live for Real-Time Engagement - Host live video streams of your events or activities. This creates a shared experience and allows remote participants to engage in real time. Create curated walk-throughs or dynamic times for remote participants to have a unique experience.
Recap with Highlight Reels - Keep the engagement going by reminding attendees of key takeaways from the experience. Highlight reels can remind attendees of the energy, fun, and results. Plus, the reels are a great way to reinforce any call-to-action and messaging. Share this on your channels to keep the momentum and inspire sign-ups for future events.
Bottom Line: The key is strategically using video throughout your summer activation—from promotion to execution to post-event follow-up. With the right video content, you can take your current and future activations to new heights of engagement and success.
Hamlin Creative is a production agency in Asheville, NC, specializing in video, photography, post-production, and live-action event capture. With over 25 years of experience, Hamlin Creative has worked with iconic brands such as GUINNESS, Jeep, TLC, Discovery, and FoxSports. Learn more and contact Hamlin on its website.