The Enthuse Foundation Marketplace is the discovery destination for products from women founders.

Bringing together women-owned brands from around the country, it’s our mission to celebrate women entrepreneurs and highlight their products in the Marketplace.

Welcome | Glad you’re here

Our Mission

The Enthuse Foundation invests in a new generation of women founders and cultivates the next generation of business leaders. It is a non-profit organization serving women entrepreneurs through community building, education, and capital.

  • Connect women CPG founders with each other and customers globally

  • Learn about women-owned CPG brands and the stories of the founders behind them.

  • Support these women-founded companies and keep them in mind during the winter holidays, Valentine's Day, birthdays, anniversaries or any occasion to brighten multiple people's days.

Our marketplace’s mission is to showcase women-owned businesses. Through us, you'll discover products that are hard to find or see elsewhere, and that support the growth of independent makers. You'll also have a bit of fun. Learn more about the participating companies and the entrepreneurs behind the brands.

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Discover New Products

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Discover New Products

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AZIZAH HEALING

  • Azizah Healing offers a curated range of natural skincare products tailored specifically for dry skin, emphasizing holistic well-being. Through its specialized formulations and community-centric approach, the brand aims to redefine self-care by merging effective skincare with a philosophy of overall wellness.

  • I'm Azizah, the heart and soul behind Azizah Healing. Picture this: one day, persistent visions woke me up from my sleep. Visions of crafting a skincare line that's more than skin deep, one that nurtures both the outer and inner wellness of every individual. I couldn't ignore this calling, and as fate would have it, a conversation with my mother revealed a treasured family connection to healing through skincare.

    My grandmother, a woman I never had the chance to meet, was renowned for her soap-making skills. Folks would flock to her door every week, eager to experience the magic of her creations. Her soap was more than just soap; it held the power of healing within its lather.

    And in that moment, it all made sense. The whispers of inspiration I had were a continuation of this legacy – a legacy of holistic wellness and care. I knew then that Azizah Healing was destined to be born.

    My journey began by tapping into my own loves: the silky touch of moisture and the enchanting allure of aromatherapy. These two passions became the heartbeat of my creations. I discovered that body scrubs were the perfect canvas to combine these elements. The gentle exfoliation invigorates the skin, while the nourishing oils and butter cocoon it in a layer of moisture and protection.

  • Receive 30% off with the code GLOW30.

BAKE ME HEALTHY

  • Bake Me Healthy is a women and Asian-owned healthy baking business on a mission to help others bake better for themselves, their families, and the planet without compromising health, taste, or the planet. Bake Me Healthy offers convenient, delicious baking mixes that are Top 9 Allergen-Free, plant-based, refined sugar-free, and upcycled.

  • It all started when I became a mom. I wanted to nourish my kids with healthy food. I also became lactose and egg intolerant from my pregnancy and in 2020, became high risk for breast cancer and cut out soy. I started to bake with clean, plant-based ingredients. Bake Me Healthy was born to allow anyone to easily bake better for themselves, their family, and the planet without compromising.

  • ENTHUSE20 for 20% off entire order.

BCUZ SNACKS

  • The Healthy Snack Bites Your Taste Buds Crave. A bite away from happy, our granola bites are made sustainably using the healthiest ingredients and without compromising on flavor.! All of B’Cuz Snacks are gluten free, dairy free, vegan, Non-GMO, and Kosher.

  • It all began with tasty, sugar-packed cookies and a whole lot of passion. Channie was baking cookies and other sweet treats that start with a smile and end with a sugar crash. Sugary snacks weren’t her thing so she grabbed some oats and whipped up a snack that packs a crunch without the crash. Channie put her passion in the right place; cooking up a snack that’s healthy, delicious, and ready to munch when you are. B’Cuz granola snack packs have the flavor your taste buds crave with the nutrients your body needs to keep you going. Grab some B’Cuz snacks for you and your family to start snackin’ and smiling!

BEYOND THE BIB

  • Sauces and dips uniquely made for toddlers and young children, using vegetables, herbs and spices and without added sugars, salt or anything artificial. Our sauces are milder takes on adult favorites, designed to introduce the youngest eaters to exciting and adventurous tastes.

  • We’re Jill and David, parents of a quick-witted and ever-growing adorable toddler. When starting solids with her, we ran out of meal ideas and looked in the grocery store for inspiration. We wanted to make her healthy, flavorful home cooked meals like we cook for ourselves, but the packaged sauces we typically used were loaded with unpronounceable ingredients, added sugars and artificial preservatives - not what we wanted on the menu for our first foods graduate. There had to be a better way!

  • Enthuse15

CHEEKY COCKTAILS

  • We make premium syrups and juices for the home and bar!:) Our products are shelf-stable for up to two years and include 100% citrus juices and syrups like simple syrup, agave syrup, espresso syrup, and more.

  • In 2015 our founder and beverage industry veteran, April Wachtel, was teaching cocktail classes at Astor Center in New York City and working as a brand ambassador for Bacardi. The craft cocktail movement had become a global phenomenon since Dale Degroff's work at the Rainbow Room in the 80s and 90s, and speakeasy-style craft cocktail bars were popping up in small cities and remote regions around the world.

    April realized her students wanted to make bar-quality cocktails at home but couldn't access the essential ingredients behind bars, like 100% citrus juices (not from concentrate and without preservatives) and standard bar syrups like simple syrup and ginger syrup. Craft cocktail bartenders made all their ingredients from scratch, and no brand sold shelf-stable versions made with real bar recipes.

    However, home consumers weren't the only ones struggling with this problem. As cocktail programs (and drink volume) grew, the "everything from scratch" model broke, and programs struggled with consistency, labor, cost, speed of service, and more.

    April decided someone should make a product that helped solve this problem for consumers and professional bartenders. She launched a cocktail batching and delivery service called Swig + Swallow in 2015, evolving it multiple times before pulling it apart and putting it back together as Cheeky, launching into the first wave of COVID in 2020.

  • ENTHUSE23

CHEETS CHOCOLATE SHEETS

  • CHEETS are super thin sheets of 70% dark chocolate. They are bread-shaped with no additives or preservatives, are vegan, ethically sourced, organic and nut free.

  • It’s starting to get chilly outside in Denmark as Grandpa takes some soft, warm bread out of the oven, slices it, butters it, and layers his finishing touch on top: a delicious, crunchy, super thin piece of chocolate. Danish/Brazilian architect Marina Gabriela Brink is bringing this favorite chocolate treat stateside with Cheets!

FEMLY

  • Femly is an organic cotton period care brand that makes your cycle a luxurious experience!

  • Changing the way women take care of “the flow,” Entreprenista Arion Long, launched her company Femly after being diagnosed with a tumor linked directly to chemicals in popular pads and tampons. When she started Femly, she was living at home with her entire family. At the time, she was working full-time with a healthcare organization and was having the heaviest periods of her life. Leaking through outfits while at work, or having her period for 10 days or more was her norm, but yet, she couldn’t seem to get a doctor to take her complaints seriously.

IN THE KITCHEN WITH ALEXANDRA

  • We make REAL FLAVORFUL SUPERFOODS! We provide home cooks and hot aficionados with the first-ever premium Haitian condiments, flavor enhancers, and meal perfectors. Our sauces introduce the Haitian flavor profile using only the finest ingredients, free of artificial flavors, preservatives, or additives. Individuals who have an appetite for, and seek exotic and ethnic flavors, are cultivating a more diverse pantry, and we deliver precisely what consumers desire.

  • Alexandra is a wife and mom who’s a passionate connoisseur of all things home. She’s an award-winning TV presenter on the Home Shopping Network and has left an indelible mark on HSN. Alexandra now transcends into the realms of culinary arts as the visionary force behind the brand In the Kitchen with Alexandra.

    Alexandra stands as a testament to the power of passion and innovation. Her journey is a remarkable fusion of grit, faith, style, and artistry that continues to inspire and enchant."

  • ENJOY30

IT’S NOLA

  • We’re a plant-based snack company focused on making healthy granola snacks.

  • Dr. Margaret Barrow is the Founder and CEO of It's Nola (formerly Brooklyn Granola). She is a tenured college professor, author, and keynote speaker. She is also a mother, sister, daughter, auntie, friend and non-judgmental vegan. She has always been interested in healthy living from a young age. She enjoys jogging, power-walking, and yoga. While a full-time professor, she started It's Nola in 2018 encouraged by her community college students. A passion of hers is fostering mentoring relationships. At It's Nola, she has made mentoring a fundamental part of the company. She believes in supporting mentoring relationships and inspiring community college students to follow their dreams. Two of her top goals are: to build It's Nola into an international brand and connect It's Nola with a national mentoring program that mirrors her belief in the power of mentoring to save and nurture lives.

  • ITSNOLA10

JONI

  • JONI is a non-alcoholic sipper and mixer made with verjus, the pressing of up-cycled pre- harvest wine grapes.

  • Claire Matern's family owned a cheese and speciality food store in Brooklyn, NY and she has worked across the food industry in roles such as recipe developer, writer and tester, food stylist, and content creator for food councils and brands.

JACK & FRIENDS

  • Jack & Friends is an award-winning line of plant-based jerky that mimics the texture and appearance of real meat using two innovative ingredients: jackfruit and pea protein. These superstar ingredients qualify the product to be not only vegan and top 9 allergen-free, but also a good source of fiber and protein with no added sugar to be inclusive of different lifestyles and dietary restrictions without sacrificing nutrition. As seen in The New York Times, Women’s Health, and TODAY, their jerky is currently available in three delicious flavors: Jack & Tom (tomato & poblano pepper), Jack & Barb (sweet barbecue), and Jack & Teri (ginger teriyaki).

  • Jessica Kwong founded Jack & Friends after graduating with a B.S. in Food Science from Cornell University. She honed her technical knowledge and prowess through not only Cornell’s vigorous Food Science curriculum, but also developing everything from yogurt to baby food to baked goods while working in the R&D departments of Sohha Savory Yogurt, Hain Celestial, and Mondelez International—the last of which extended a full-time job offer that she declined to pursue Jack & Friends. Passionate about crafting food inclusive of different lifestyles, diets, and allergy restrictions, Jessica is focused on utilizing her technical background to innovate products that fulfill her brand’s self-created mission.

JIKONIKWENU

  • We supply our clients with the best quality jarred sauces that are available in New York. We stock our clients with a wide range of delicious and nutritious options, and they always come back happy. Get ready to shop ‘til you drop - we can’t wait to help you get your food on the table.

    If you're a fan of homemade jams, you’ve come to the right place. CHARLETTE LOPEZ® supplies our clients with the best products in the market and make sure our customers know it. Check out what’s in stock to fill your cart.

    CHARLETTE LOPEZ® believes that homemade potato chips are the very best made with love in New York. If you’re looking for top quality products, you’ve come to the right place. Read on to learn more about where you can buy our goods.

  • I am Chef Charlette Lopez, an entrepreneur, humanitarian, and culinary visionary. I am dedicated to crafting exceptional and authentic cuisine that embodies the rich flavors of Mexico and Kenya through savory jams and hot sauces .

LEAVES OF LEISURE

  • Leaves of Leisure is a luxury tea brand created to bring peace and pleasure to ordinary days without caffeine, through nostalgic memories and beautiful thoughtful packaging.

  • Allie is the modern day "Renaissance Women", having worked multiple jobs from the age of 16, she now holds the titles of PR Consultant, fit model and entrepreneur. Having spent the last decade working endless days and nights in the fashion and hospitality industry, she is a pro when it comes to wellness and self care. She has tried every wellness gimmick and trend and holds to the belief that the best medicine is a hike outside, a warm bath, a good book and a hot cup of herbal tea. Leaves of Leisure tea is a mashup of her belief that happiness and daily pleasure comes in the form of leisure activities, nostalgic memories and tea.

  • Enthuse20

MAYA FOOD INC

  • A gluten-free and plant-based food brand selling baking mixes and overnight oats. Our products contain clean ingredients you can recognize, and our oats contain 20 grams of protein per serving while our baking mixes are allergen-free, so everyone can enjoy them.

  • When I first became vegan, I found it nearly impossible to find plant-based baking mix options— especially products that tasted as good as the original.

    I spent hours in my kitchen perfecting recipes made from ingredients that I felt great sharing with family and friends, and that everyone could enjoy.

  • ENTHUSE25

NIRAMAYA FOODS

  • Niramaya Foods is an Indian-American Brand bringing heritage inspired nutrition in delicious and extremely convenient ways to the American consumer.

  • Mehek is a first generation Indian Immigrant who has 10+ years of experience in Retail, Supply chain and category management. She is also a health coach and founder / CEO of Niramaya Foods.

NINETEENTWENTY

  • We engineer clothing that combines functionality and revolutionizing sustainability. Our business model focuses on D2C, and in 8 mo. we've achieved over $200K in sales. Our flagship product is a versatile jacket/coat that effortlessly turns into a tote bag and a pillow some even a blanket and pillow, for those on the go. We aim to provide not just sustainable clothing, but clothing with added value, empowering individuals with multi-use options.

  • Meet our founder Ashley, a creative soul who grew up in a small town just south of Atlanta.

    She was always the weird, awkward girl who was never

    quite accepted by her peers, but she never let that stop her from expressing herself through creativity and innovative ways of thinking.

    After serving 9 years as a Logistics Officer in the United States Army and gaining over 11 years of intense supply chain experience, she finally decided to be bold and carry through her love for fashion and design.

    With a busy lifestyle that involved frequent travel, she was inspired to create a product that adapted to her needs and also allowed her to express herself creatively.

    She developed a prototype, was able to obtain a utility patent for the product and thus, NineteenTwenty was born.

    Today, she and her small team, consisting of her husband

    and sister who helps with marketing, are dedicated to producing innovative products that make our customers lives easier and more functional.

    They take pride in offering an extensive range of sizes, from Extra Small to 5X, so that no one ever feels left out.

    The mission of NineteenTwenty goes beyond just creating functional and stylish products, but NineteenTwenty is grateful for all of our customers who trust us and help us continue to grow.

    It is the hope of NineteenTwenty to one day donate our jackets to those in need, recognizing the greater purpose we serve towards those who have experienced or are experiencing homelessness. We welcome feedback and strive to bring something for everyone.

POPADELICS

  • Popadelics Crunchy Mushroom Chips are shiitake mushrooms reimagined for the modern superfood snacker that bursts with flavor and packs an addictive crunch! Popadelics is available in three flavors — Trippin’ Truffle Parm, Twisted Thai Chili, and Rad Rosemary + Salt — and are vegan, gluten-free, OU kosher certified, and Non-GMO Project verified.

  • Marilyn Yang is the Co-Founder and CEO of Fun-Gal Snacks, the parent company of Popadelics Crunchy Mushroom Chips, shiitake mushrooms reimagined for the modern superfood snacker that are packed with trippin' flavors and a killer crunch. Popadelics personifies the celebration of Marilyn's Chinese heritage (i.e. shiitake mushrooms) blended with her favorite global flavors in the three culinary-inspired flavors of Popadelics: Trippin' Truffle Parm, Twisted Thai Chili, and Rad Rosemary & Salt, all of which are vegan, gluten-free, Non-GMO Project Verified and OU Kosher certified.

  • Get 20% off your next popadelics.com order* with code ENTHUSEMARKET23

    *Expires at 11:59 PM ET on 11/30/2023. One use per customer. Cannot be combined with any other promo codes. Only valid on orders placed on popadelics.com. Not valid on Buy With Prime, wholesale or subscription orders.

RESIST NUTRITION

  • Hormonal health is at risk now more than ever. Sperm count has fallen 58% since 2018, 19% of couples can't conceive, and 1 in 3 children born today will have diabetes, where food can either support or trigger symptoms. Resist makes doctor-recommended, plant-based nutrition bars filled with science-backed ingredients for balanced hormones and a clinically proven stable blood sugar response. Almost half of Americans have a hormonal imbalance like diabetes or PCOS, including co-founders Drew Lederman and Emily Cohen. After bonding over the struggle to eat for their hormone health on the go, they created Resist bars with their medical advisory board.

  • Drew met Emily at NYU while she was finishing her Master's in Food Studies. They bonded over a similar struggle to eat for their hormone health.

    Soon they recruited a medical advisory board and launched Resist to make it easy for ALL to snack for balanced hormones & blood sugar on the go.

  • ENTHUSE15 for 15% off your order.

SAYSO

  • SAYSO is a Brooklyn-based, female-founded brand that sells the first-ever cocktail or mocktail mix in a tea bag. Using real, granulated and whole ingredients, SAYSO infuses in cold water and spirits (omit the spirits for a mocktail) in under 3 minutes to create a premium cocktail or mocktail at home or on-the-go. Our products are better for you (real ingredients, low sugar & low calorie) and better for the environment (20x lower carbon footprint than liquid mixers, biodegradable tea bags, recycled material pouches).

  • Hi! We’re Alison & Chloe. We met at Harvard Business School and instantly bonded over our love of all things food & drink.

    We were frustrated when we couldn't recreate the delicious drinks we were having out at cocktail bars at home. When you want some variety from a bottle of wine, why were you stuck with canned ready-to-drink cocktails that always fell flat? Why did you have to hunt down 10 ingredients that you wouldn't use again? And why did this cost $18 out?? There had to be another solution.

    We started experimenting with all-natural ingredients in a tea bag and thought we could be on to something. And we were right! Now we can have delicious cocktails or mocktails at home in minutes. We hope you’ll love Sayso as much as we do. If you have any questions you can email us at hello@drinksayso.com or message us on Instagram @drink.sayso. We’d love to hear from you. Cheers!

  • ENTHUSE

SIPWELL WINE CO.

  • At Sipwell, we make premium wine with a can-do spirit. With a single serving of zero sugar, organic wine in each infinitely recyclable can, our wines are meant for toasting the little wins in life. We're on a mission to create a more positive & mindful approach to drinking by promoting celebration, sustainability, and moderation. Our founder Hilary started Sipwell in 2021 because, even though she loves wine, she wanted to be able to drink a glass at a time, without running the risk of the bottle going bad. With a background in craft beer (formerly VP of Marketing at Ballast Point/Constellation Brands), she saw how widely cans were accepted for great quality beer, and asked: why isn’t that the case with wine? Not happy with the the quality of the wines available in single servings, she saw an opportunity to innovate with premium wine in a can. Today, we offer four award-winning wines, all sourced from organic and sustainably farmed vineyards in California's Central Coast, and available for sale at retail and online. Our wines have been recognized as "The Best Canned Wines of 2022" by Wine Spectator and as an "Editor's Choice" by Wine Enthusiast, in addition to features in Forbes, Essence, and Thrillist.

  • I'm an entrepreneur who founded a premium canned wine brand, Sipwell Wine Co.

    I'm also a brand marketing advisor and consultant, working with emerging food and beverage brands to craft their own story.

    And I'm a mom of 2 strong girls - my most important job of all.

  • ENTHUSE for 20% of your first order.

Thank you for your support

The Enthuse Foundation was created to support women entrepreneurs on their journey - whether you’re launching a new business or looking forward to the next phase of growth - we’re here to help.

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