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The Enthuse Foundation Marketplace is the discovery destination for products from women founders.

Bringing together women-owned brands from around the country, it’s our mission to celebrate women entrepreneurs and highlight their products in the Marketplace.

Explore The Marketplace •

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Welcome   |   Glad you're here

Our Mission

The Enthuse Foundation invests in a new generation of women founders and cultivates the next generation of business leaders. It is a non-profit organization serving women entrepreneurs through community building, education, and capital.

  • Connect women CPG founders with each other and customers globally.

  • Learn about women-owned CPG brands and the stories of the founders behind them.

  • Support these women-founded companies and keep them in mind during the winter holidays, Valentine's Day, birthdays, anniversaries or any occasion to brighten multiple people's days.

Our marketplace’s mission is to showcase women-owned businesses. Through us, you'll discover products that are hard to find or see elsewhere, and that support the growth of independent makers. You'll also have a bit of fun. Learn more about the participating companies and the entrepreneurs behind the brands.

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Regina Trillo

Dive into a world where crunch, nutrition, and unbeatable flavor meet cultural pride. With Nemi Snacks, it’s not just a treat; it’s a journey to the heart of Mexico.

Founder

Spotlight

Explore The Founders

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A gluten-free and plant-based food brand selling baking mixes and overnight oats. Our products contain clean ingredients you can recognize, and our oats contain 20 grams of protein per serving while our baking mixes are allergen-free, so everyone can enjoy them. ABOUT MACKENZIE VARTHI When I first became vegan, I found it nearly impossible to find plant-based baking mix options— especially products that tasted as good as the original. I spent hours in my kitchen perfecting recipes made from ingredients that I felt great sharing with family and friends, and that everyone could enjoy.

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At Sipwell, we make premium wine with a can-do spirit. With a single serving of zero sugar, organic wine in each infinitely recyclable can, our wines are meant for toasting the little wins in life. We're on a mission to create a more positive & mindful approach to drinking by promoting celebration, sustainability, and moderation. Our founder Hilary started Sipwell in 2021 because, even though she loves wine, she wanted to be able to drink a glass at a time, without running the risk of the bottle going bad. With a background in craft beer (formerly VP of Marketing at Ballast Point/Constellation Brands), she saw how widely cans were accepted for great quality beer, and asked: why isn’t that the case with wine? Not happy with the the quality of the wines available in single servings, she saw an opportunity to innovate with premium wine in a can. Today, we offer four award-winning wines, all sourced from organic and sustainably farmed vineyards in California's Central Coast, and available for sale at retail and online. Our wines have been recognized as "The Best Canned Wines of 2022" by Wine Spectator and as an "Editor's Choice" by Wine Enthusiast, in addition to features in Forbes, Essence, and Thrillist. ABOUT HILARY COCALIS I'm an entrepreneur who founded a premium canned wine brand, Sipwell Wine Co. I'm also a brand marketing advisor and consultant, working with emerging food and beverage brands to craft their own story. And I'm a mom of 2 strong girls - my most important job of all.

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Popadelics Crunchy Mushroom Chips are shiitake mushrooms reimagined for the modern superfood snacker that bursts with flavor and packs an addictive crunch! Popadelics is available in three flavors — Trippin’ Truffle Parm, Twisted Thai Chili, and Rad Rosemary + Salt — and are vegan, gluten-free, OU kosher certified, and Non-GMO Project verified. ABOUT MARILYN YANG Marilyn Yang is the Co-Founder and CEO of Fun-Gal Snacks, the parent company of Popadelics Crunchy Mushroom Chips, shiitake mushrooms reimagined for the modern superfood snacker that are packed with trippin' flavors and a killer crunch. Popadelics personifies the celebration of Marilyn's Chinese heritage (i.e. shiitake mushrooms) blended with her favorite global flavors in the three culinary-inspired flavors of Popadelics: Trippin' Truffle Parm, Twisted Thai Chili, and Rad Rosemary & Salt, all of which are vegan, gluten-free, Non-GMO Project Verified and OU Kosher certified.

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Hormonal health is at risk now more than ever. Sperm count has fallen 58% since 2018, 19% of couples can't conceive, and 1 in 3 children born today will have diabetes, where food can either support or trigger symptoms. Resist makes doctor-recommended, plant-based nutrition bars filled with science-backed ingredients for balanced hormones and a clinically proven stable blood sugar response. Almost half of Americans have a hormonal imbalance like diabetes or PCOS, including co-founders Drew Lederman and Emily Cohen. After bonding over the struggle to eat for their hormone health on the go, they created Resist bars with their medical advisory board. ABOUT DREW LEDERMAN & EMILY COHEN Drew met Emily at NYU while she was finishing her Master's in Food Studies. They bonded over a similar struggle to eat for their hormone health. Soon they recruited a medical advisory board and launched Resist to make it easy for ALL to snack for balanced hormones & blood sugar on the go.

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Niramaya Foods is an Indian-American Brand bringing heritage inspired nutrition in delicious and extremely convenient ways to the American consumer. ABOUT MEHEK KHERA Mehek is a first generation Indian Immigrant who has 10+ years of experience in Retail, Supply chain and category management. She is also a health coach and founder / CEO of Niramaya Foods.

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The Healthy Snack Bites Your Taste Buds Crave. A bite away from happy, our granola bites are made sustainably using the healthiest ingredients and without compromising on flavor.! All of B’Cuz Snacks are gluten free, dairy free, vegan, Non-GMO, and Kosher. ABOUT CHANNIE METCHIK It all began with tasty, sugar-packed cookies and a whole lot of passion. Channie was baking cookies and other sweet treats that start with a smile and end with a sugar crash. Sugary snacks weren’t her thing so she grabbed some oats and whipped up a snack that packs a crunch without the crash. Channie put her passion in the right place; cooking up a snack that’s healthy, delicious, and ready to munch when you are. B’Cuz granola snack packs have the flavor your taste buds crave with the nutrients your body needs to keep you going. Grab some B’Cuz snacks for you and your family to start snackin’ and smiling!

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Azizah Healing offers a curated range of natural skincare products tailored specifically for dry skin, emphasizing holistic well-being. Through its specialized formulations and community-centric approach, the brand aims to redefine self-care by merging effective skincare with a philosophy of overall wellness. ABOUT AZIZAH LLOYD I'm Azizah, the heart and soul behind Azizah Healing. Picture this: one day, persistent visions woke me up from my sleep. Visions of crafting a skincare line that's more than skin deep, one that nurtures both the outer and inner wellness of every individual. I couldn't ignore this calling, and as fate would have it, a conversation with my mother revealed a treasured family connection to healing through skincare. My journey began by tapping into my own loves: the silky touch of moisture and the enchanting allure of aromatherapy. These two passions became the heartbeat of my creations. I discovered that body scrubs were the perfect canvas to combine these elements. The gentle exfoliation invigorates the skin, while the nourishing oils and butter cocoon it in a layer of moisture and protection.

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We’re a plant-based snack company focused on making healthy granola snacks. ABOUT DR. MARGARET BARROW Dr. Margaret Barrow is the Founder and CEO of It's Nola (formerly Brooklyn Granola). She is a tenured college professor, author, and keynote speaker. She is also a mother, sister, daughter, auntie, friend and non-judgmental vegan. She has always been interested in healthy living from a young age. She enjoys jogging, power-walking, and yoga. While a full-time professor, she started It's Nola in 2018 encouraged by her community college students. A passion of hers is fostering mentoring relationships. At It's Nola, she has made mentoring a fundamental part of the company. She believes in supporting mentoring relationships and inspiring community college students to follow their dreams. Two of her top goals are: to build It's Nola into an international brand and connect It's Nola with a national mentoring program that mirrors her belief in the power of mentoring to save and nurture lives.

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JONI is a non-alcoholic sipper and mixer made with verjus, the pressing of up-cycled pre- harvest wine grapes. ABOUT CLAIRE MATERN Claire Matern's family owned a cheese and speciality food store in Brooklyn, NY and she has worked across the food industry in roles such as recipe developer, writer and tester, food stylist, and content creator for food councils and brands.

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Leaves of Leisure is a luxury tea brand created to bring peace and pleasure to ordinary days without caffeine, through nostalgic memories and beautiful thoughtful packaging. ABOUT ALLISON ULLO Allie is the modern day "Renaissance Women", having worked multiple jobs from the age of 16, she now holds the titles of PR Consultant, fit model and entrepreneur. Having spent the last decade working endless days and nights in the fashion and hospitality industry, she is a pro when it comes to wellness and self care. She has tried every wellness gimmick and trend and holds to the belief that the best medicine is a hike outside, a warm bath, a good book and a hot cup of herbal tea. Leaves of Leisure tea is a mashup of her belief that happiness and daily pleasure comes in the form of leisure activities, nostalgic memories and tea.

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SAYSO is a Brooklyn-based, female-founded brand that sells the first-ever cocktail or mocktail mix in a tea bag. Using real, granulated and whole ingredients, SAYSO infuses in cold water and spirits (omit the spirits for a mocktail) in under 3 minutes to create a premium cocktail or mocktail at home or on-the-go. Our products are better for you (real ingredients, low sugar & low calorie) and better for the environment (20x lower carbon footprint than liquid mixers, biodegradable tea bags, recycled material pouches). ABOUT ALISON EVANS & CHLOE BERGSON Hi! We’re Alison & Chloe. We met at Harvard Business School and instantly bonded over our love of all things food & drink. We were frustrated when we couldn't recreate the delicious drinks we were having out at cocktail bars at home. When you want some variety from a bottle of wine, why were you stuck with canned ready-to-drink cocktails that always fell flat? Why did you have to hunt down 10 ingredients that you wouldn't use again? And why did this cost $18 out?? There had to be another solution. We started experimenting with all-natural ingredients in a tea bag and thought we could be on to something. And we were right! Now we can have delicious cocktails or mocktails at home in minutes. We hope you’ll love Sayso as much as we do.

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Dive into a world where crunch, nutrition, and unbeatable flavor meet cultural pride. With Nemi Snacks, it’s not just a treat; it’s a journey to the heart of Mexico. Ready to crunch on something revolutionary? Grab a bag of Nemi and taste the true spirit of Mexico! Our recipes are a tribute to the rich food traditions passed down through generations, from mi abuela’s cocina to the sustainable practices of Aztec villagers. ABOUT REGINA TRILLO Born from a stroll down the "ethnic aisle" in a Chicago grocery store, I was struck by the clichéd and outdated portrayals of Mexican food. That moment sparked a mission: to revolutionize how Mexican snacks are represented and enjoyed, far beyond the borders of clichés. Inspired by 'Nemi,' meaning "to live" in Náhuatl—the language of the Aztecs—we believe food is both love and life. That's why our snacks are crafted to nourish your body and delight your senses, using simple, real ingredients that honor our roots.

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Jeany’s Caribbean Elixirs, based in greater Austin, TX, is a handcrafted, artisanal beverage made from whole fruits and veggies. ABOUT NAIJEAN BERNARD When I first moved to Austin back in 2006, I began to really miss the flavors of my birthplace, Grenada. I reminisced of my childhood summer visits with my grandma, whom we called Mama. Mama lived off her land and rarely purchased anything in the grocery store if she could make it herself. What I loved the most were her homemade baked breads and juices. I always stayed close by, observing her, so I could get the first taste. I started re-creating the recipes, from memory, and shared them with friends at our weekly potlucks. My friends loved them and told me that I should share them with even more people. After lots of encouragement and trial and error, Jeany’s Ginger Elixir was born in 2016. Today, our elixirs are made with the same love, passed down from a grandmother to her granddaughter. We hope you feel the love, in every last drop!

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Here we make your health our #1 priority. You can trust that all our superfood snacks have NO added sugar, NO sugar alcohols, NO stevia, NO allulose. 100% plant-based, gluten-free, soy-free, and free from ALL junk. Boosted with good-for-you superfoods in every bite. Finally a snack that checks all the right boxes! ABOUT ASHLEY NICKELSEN Over 5 years ago, my parents were diagnosed with rare forms of cancer. I was tired of eating high sugar snacks full of junk out of hospital vending machines, so I took to the kitchen to create something better. When my parents passed away, I made it my mission to share these nourishing snacks with the world. That's how B.T.R. NATION was born: as a simple idea standing in front of a hospital vending machine.

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Incubated at Yale University in 2020, Bo-yi was created as a way to bridge the gap between the East and the West and bring this healthy life force of Asian culture to Western store shelves. Bo-yi was created by Tiffany Leong who, as a Chinese American, dreamt of bringing the rich traditions of her Asian ancestry to life in the United States. Born and raised in Texas, Tiffany didn’t begin life with a love for the herbal soups and drinks her mother used to make for her. But as she grew older, her body retaliated against the Western lifestyle she had adopted. After seeing numerous doctors, cutting out the eight most common food allergens, and limiting her diet to unprocessed, natural foods, she found herself making those same Asian herbal drinks and foods her mother used to make. These traditional, vibrant recipes not only made Tiffany feel connected to her culture, they also did wonders for her body. Meanwhile, superfoods like bone broth, kale, and kombucha were growing in popularity throughout the U.S. Tiffany began to realize something, why weren’t the superfoods that she grew up with represented in the U.S. as well?

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Founded by a passionate foodie turned graduate student who just finished her PhD in food science, Banzo Brands strives to disrupt the snack market for people with dietary restrictions who are also looking to live a plant-based lifestyle. We are inspired to advocate and spread food inclusion awareness because it directly affects many people in our lives, and likely it impacts people you know too. With those people at the top of our mind, we innovate tasty, healthy products that hold high standards for safety, nutrition, and inclusivity. Banzo Brands proudly presents Banzo Butter: a garbanzo bean spread that mirrors the taste and texture of nut butters but is free from the top 14 food allergens, gluten-free, and vegan. Banzo Butter brings an exciting twist to a classic and trending product and does so by utilizing plant-based ingredients offered in a variety of flavors. ABOUT DR. AMY ANDES Amy is a recent PhD graduate who studied food science and technology at The Ohio State University. During her undergrad, she studied chemistry at Northeastern University where she interned at a food startup helping them create Big 8 allergen-free snacks. This internship paired with her involvement on a student food product development team has given Amy extensive experience working in the allergy-free, better-for-you space, and she believes her future will be defined by developing more inclusive snacks. 3 words to describe Amy: efficacious, passionate, and inquisitive. She gets difficult tasks done in a timely way with others in mind. Within the last couple of years she has taken pride in utilizing her classroom knowledge in her own business, especially when it comes to labels, packaging, sensory evaluation, chemistry, etc. Amy is thrilled that she can stop using her tiny kitchen equipment at 11 PM on a school night, and finally make her food baby a reality.

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Femly is an organic cotton period care brand that makes your cycle a luxurious experience! ABOUT ARION LONG Changing the way women take care of “the flow,” Entreprenista Arion Long, launched her company Femly after being diagnosed with a tumor linked directly to chemicals in popular pads and tampons. When she started Femly, she was living at home with her entire family. At the time, she was working full-time with a healthcare organization and was having the heaviest periods of her life. Leaking through outfits while at work, or having her period for 10 days or more was her norm, but yet, she couldn’t seem to get a doctor to take her complaints seriously.

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Made in small batches with premium ingredients in LA You deserve only the best! Our spread contains NO fillers, artificial coloring, stabilizers. We just have the good stuff, like freshly roasted and ground black sesame seeds (picked from over 10 varieties for its fragrance), peanuts, pure cane sugar, and crunchy breadcrumbs. These are ingredients your grandma would approve of! ABOUT ASHLEY XIE & HEDY YU Born from a stroll down the "ethnic aisle" in a Chicago grocery store, I was struck by the clichéd and outdated portrayals of Mexican food. That moment sparked a mission: to revolutionize how Mexican snacks are represented and enjoyed, far beyond the borders of clichés. Inspired by 'Nemi,' meaning "to live" in Náhuatl—the language of the Aztecs—we believe food is both love and life. That's why our snacks are crafted to nourish your body and delight your senses, using simple, real ingredients that honor our roots.

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Bake Me Healthy is a women and Asian-owned healthy baking business on a mission to help others bake better for themselves, their families, and the planet without compromising health, taste, or the planet. Bake Me Healthy offers convenient, delicious baking mixes that are Top 9 Allergen-Free, plant-based, refined sugar-free, and upcycled. ABOUT KIMBERLE LAU It all started when I became a mom. I wanted to nourish my kids with healthy food. I also became lactose and egg intolerant from my pregnancy and in 2020, became high risk for breast cancer and cut out soy. I started to bake with clean, plant-based ingredients. Bake Me Healthy was born to allow anyone to easily bake better for themselves, their family, and the planet without compromising.

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Here we make your health our #1 priority. You can trust that all our superfood snacks have NO added sugar, NO sugar alcohols, NO stevia, NO allulose. 100% plant-based, gluten-free, soy-free, and free from ALL junk. Boosted with good-for-you superfoods in every bite. Finally a snack that checks all the right boxes! ABOUT ASHLEY NICKELSEN Over 5 years ago, my parents were diagnosed with rare forms of cancer. I was tired of eating high sugar snacks full of junk out of hospital vending machines, so I took to the kitchen to create something better. When my parents passed away, I made it my mission to share these nourishing snacks with the world. That's how B.T.R. NATION was born: as a simple idea standing in front of a hospital vending machine.

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ABOUT LINDSAY & DELIA Hi! We're the co-founders of Tazzy Candy. We became instant friends when we met in college as food science students, working in a candy laboratory. We became obsessed with product development and food innovation, dreaming of a day when we could launch our own company. As sweets consumers, we struggled to find candy that used ingredients we trusted and loved, while giving us the experiences we craved. If the candy was "better-for-you" it was boring, and if it was fun, it used red dye 40. So, we left our jobs and created Tazzy! We only use ingredients we LOVE. This means no sugar alcohols, stevia, monk fruit, allulose, or IMO in our goods. Seriously, check our ingredient labels!

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We engineer clothing that combines functionality and revolutionizing sustainability. Our business model focuses on D2C, and in 8 mo. we've achieved over $200K in sales. Our flagship product is a versatile jacket/coat that effortlessly turns into a tote bag and a pillow some even a blanket and pillow, for those on the go. We aim to provide not just sustainable clothing, but clothing with added value, empowering individuals with multi-use options. ABOUT ASHLEY SANKAR Meet our founder Ashley, a creative soul who grew up in a small town just south of Atlanta. She was always the weird, awkward girl who was never quite accepted by her peers, but she never let that stop her from expressing herself through creativity and innovative ways of thinking. After serving 9 years as a Logistics Officer in the United States Army and gaining over 11 years of intense supply chain experience, she finally decided to be bold and carry through her love for fashion and design. With a busy lifestyle that involved frequent travel, she was inspired to create a product that adapted to her needs and also allowed her to express herself creatively. She developed a prototype, was able to obtain a utility patent for the product and thus, NineteenTwenty was born. Today, she and her small team, consisting of her husband and sister who helps with marketing, are dedicated to producing innovative products that make our customers lives easier and more functional. They take pride in offering an extensive range of sizes, from Extra Small to 5X, so that no one ever feels left out. The mission of NineteenTwenty goes beyond just creating functional and stylish products, but NineteenTwenty is grateful for all of our customers who trust us and help us continue to grow. It is the hope of NineteenTwenty to one day donate our jackets to those in need, recognizing the greater purpose we serve towards those who have experienced or are experiencing homelessness. We welcome feedback and strive to bring something for everyone.

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Siponey Spritz Co.® has identified saving honeybees as the first step in the recovery of our planet in crisis. We support non-profit organizations that spend 100% of their time championing both people and the planet, by contributing to them 2% or more of our annual revenue. We support people like important environmentalists while we we specialize in making you the greatest possible drink with the best real ingredients we can find. ABOUT AMANDA VICTORIA Amanda Victoria is a multi-decade, award-winning leader in cocktail and spirits business, communications, corporate environmental and social impact, product development, and revenue strategy. In 2019, Amanda co-founded Siponey Spritz Co., the first in-category B Corp certified cocktail company, as a super-premium canned alternative, made with top-quality ingredients. Her work has been featured prominently in the media as an eminent wine and spirits authority, entrepreneur, and environmental and social activist. Amanda is a young adult stage deafened Latina who seeks to champion the underdog in both her work and beyond. She sits on numerous non-profit boards with a focus on supporting those from diverse backgrounds, specifically women of color, as well as environmentalists.

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Jack & Friends is an award-winning line of plant-based jerky that mimics the texture and appearance of real meat using two innovative ingredients: jackfruit and pea protein. These superstar ingredients qualify the product to be not only vegan and top 9 allergen-free, but also a good source of fiber and protein with no added sugar to be inclusive of different lifestyles and dietary restrictions without sacrificing nutrition. As seen in The New York Times, Women’s Health, and TODAY, their jerky is currently available in three delicious flavors: Jack & Tom (tomato & poblano pepper), Jack & Barb (sweet barbecue), and Jack & Teri (ginger teriyaki). ABOUT JESSICA KWONG Jessica Kwong founded Jack & Friends after graduating with a B.S. in Food Science from Cornell University. She honed her technical knowledge and prowess through not only Cornell’s vigorous Food Science curriculum, but also developing everything from yogurt to baby food to baked goods while working in the R&D departments of Sohha Savory Yogurt, Hain Celestial, and Mondelez International—the last of which extended a full-time job offer that she declined to pursue Jack & Friends. Passionate about crafting food inclusive of different lifestyles, diets, and allergy restrictions, Jessica is focused on utilizing her technical background to innovate products that fulfill her brand’s self-created mission.

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We make premium syrups and juices for the home and bar!:) Our products are shelf-stable for up to two years and include 100% citrus juices and syrups like simple syrup, agave syrup, espresso syrup, and more. ABOUT APRIL WATCHEL In 2015 our founder and beverage industry veteran, April Wachtel, was teaching cocktail classes at Astor Center in New York City and working as a brand ambassador for Bacardi. The craft cocktail movement had become a global phenomenon since Dale Degroff's work at the Rainbow Room in the 80s and 90s, and speakeasy-style craft cocktail bars were popping up in small cities and remote regions around the world. April realized her students wanted to make bar-quality cocktails at home but couldn't access the essential ingredients behind bars, like 100% citrus juices (not from concentrate and without preservatives) and standard bar syrups like simple syrup and ginger syrup. Craft cocktail bartenders made all their ingredients from scratch, and no brand sold shelf-stable versions made with real bar recipes. However, home consumers weren't the only ones struggling with this problem. As cocktail programs (and drink volume) grew, the "everything from scratch" model broke, and programs struggled with consistency, labor, cost, speed of service, and more. April decided someone should make a product that helped solve this problem for consumers and professional bartenders. She launched a cocktail batching and delivery service called Swig + Swallow in 2015, evolving it multiple times before pulling it apart and putting it back together as Cheeky, launching into the first wave of COVID in 2020.

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Sauces and dips uniquely made for toddlers and young children, using vegetables, herbs and spices and without added sugars, salt or anything artificial. Our sauces are milder takes on adult favorites, designed to introduce the youngest eaters to exciting and adventurous tastes. ABOUT JILL WEISSMAN We’re Jill and David, parents of a quick-witted and ever-growing adorable toddler. When starting solids with her, we ran out of meal ideas and looked in the grocery store for inspiration. We wanted to make her healthy, flavorful home cooked meals like we cook for ourselves, but the packaged sauces we typically used were loaded with unpronounceable ingredients, added sugars and artificial preservatives - not what we wanted on the menu for our first foods graduate. There had to be a better way!

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Vontélle was founded in 2019 to satisfy the demand for better-fitting vibrant, fashion-forward eyewear. Each of our products and accessories is designed and handcrafted to pay homage to our African ancestry with traditional colors and patterns that channel our African, Caribbean, and Latin heritage. Our patterns use many textiles and designs from highly identifiable, recognizable and respected materials like mud cloth and kente cloth. These designs are tailored to empower humanity to see the world through a cultural and global lens. We fulfill prescriptions (readers, single vision and progressives) and offer custom lens color/tints including blue light blocker and/or polarized lenses in any pair of frames. We offer optical frames and sunglasses in sizes that compliment diverse faces. Our research concluded that many of us are wearing ill-fitting glasses. Vontélle wider bridges for your nose, longer temples for behind the ears and larger lenses for high cheekbones will fit comfortably on your face. Our products are meant to empower you to walk confidently in this world: at work, at play, for every occasion. Our commitment to celebratory ethnic eyewear fashion was born out of a need to create designs that are better fitting, durable, bold and beautiful as eyewear is a medical necessity and worn daily.

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Hola! Empanadas are one of Latin America's favorite foods. At Cocina 54, we bring you the best authentic flavors with a twist: our Empanadas are made from scratch with fresh vegetables, antibiotic-free meats, naturally gluten-free and always delicious! Missing empanadas from Argentina, we started making them in our Austin kitchen for our friends and family. Now, we want to share these beloved recipes with you! Welcome to COCINA 54, named after the area code we used to call home. We hope you love them! Salud!

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We believe in equality and the individual strengths and contributions of women and men. We believe together we can create a more just society for everyone. We do so through our bottled tea and our goal is to lift women up, one bottle at a time. At Purpose Tea, we believe what is good for business can be good for the world. We create delicious and healthy purple tea beverages that consumers love, but our purpose extends beyond the impact on the customer. We reach as far as the small tea farms to give female tea pickers the opportunity for economic empowerment so they can improve their lives.

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Perfectly Cordial was founded with a mission to put great cocktails within reach of the novice or enthusiast bartender. Through perfection in flavor and simplicity of use, our cocktail mixers will bring mixology to the home bar without the mess, fuss, expense, or pretentiousness of a fancy cocktail bar. As the owner of Barseat, a bartending service in Nashville,Rhonda Cammon realized many of her guests weren't drinking alcohol but still wanted to experience the exciting world of craft beverages. Thus, Perfectly Cordial was born. Perfectly Cordial is versatile enough to mix in any drink for a mocktail or cocktail. Every occasion calls for a perfect drink and Perfectly Cordial is the perfect drink for every occasion. ABOUT RHONDA CAMMON As a hospitality veteran with over 20 years of nursing experience, Rhonda Cammon founded Perfectly Cordial in 2019. Rhonda has a passion for people, hospitality, and libations and has pursued her passion via several successful ventures. She is the current Treasurer of the United States Bartender Guild (USBG) Nashville chapter and is the chapter’s first African American female board member.

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Sourcing the healthiest, tastiest, cleanest products from the most diverse food brands around the 🌎. Heavy on the allergen-friendly. 100% Hate-Free.

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We're ushering in a new source of energy. We believe that being active and being well can go hand in hand - whether you're running marathons, doing yoga or walking your dog. Which is why our blends are formulated to support your general well-being, with a side of kicking a**. We believe in the power of the in-between moments that push you through. Aila sets the stage for your most free & powerful state - giving you the energy to unlock what’s already inside & letting you just run with it. ABOUT KATIE MALONEY With all of our obligations, it can be TOUGH to wake up for an early morning workout - especially after last night’s happy hour. Desperate for early morning fuel, I was spending too much at Starbucks, and the pre-workout supplements I tried left much to be desired, with anxiety and a stomach ache. I realized there was a shortage of more natural and holistic products for energy, that do more for my body than just caffeinate it. I wanted something that I could feel good about putting in my body when I'm in a pinch in the my morning. After much research, trials, and tests in my kitchen (don’t worry - it’s no longer made in my kitchen), I found the perfect blend of superfoods and vitamins that energized my day without the additives, gave me the nutrition boost I needed, and tasted awesome. And so, Aila was born. Better, natural energy. Simple, plant-based ingredients. No neon packaging, no "explode" in the name, and no novel of an ingredient label.

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We make REAL FLAVORFUL SUPERFOODS! We provide home cooks and hot aficionados with the first-ever premium Haitian condiments, flavor enhancers, and meal perfectors. Our sauces introduce the Haitian flavor profile using only the finest ingredients, free of artificial flavors, preservatives, or additives. Individuals who have an appetite for, and seek exotic and ethnic flavors, are cultivating a more diverse pantry, and we deliver precisely what consumers desire. ABOUT ALEXANDRA BAKER Alexandra is a wife and mom who’s a passionate connoisseur of all things home. She’s an award-winning TV presenter on the Home Shopping Network and has left an indelible mark on HSN. Alexandra now transcends into the realms of culinary arts as the visionary force behind the brand In the Kitchen with Alexandra. Alexandra stands as a testament to the power of passion and innovation. Her journey is a remarkable fusion of grit, faith, style, and artistry that continues to inspire and enchant."

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CHEETS are super thin sheets of 70% dark chocolate. They are bread-shaped with no additives or preservatives, are vegan, ethically sourced, organic and nut free. ABOUT MARINA GABRIELA BRINK It’s starting to get chilly outside in Denmark as Grandpa takes some soft, warm bread out of the oven, slices it, butters it, and layers his finishing touch on top: a delicious, crunchy, super thin piece of chocolate. Danish/Brazilian architect Marina Gabriela Brink is bringing this favorite chocolate treat stateside with Cheets!

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Une Femme Wine was born in a Champagne Bar and raised in Sonoma, CA. As the founder of The Riddler, the all-women-funded Champagne bars in San Francisco and New York, I served tens of thousands of bottles of Champagne to the most stylish women on both coasts. While there, I realized that every time we put a woman-made wine on the list, it would outsell all others. I wondered why there wasn’t a modern sparkling wine brand for "women like us": made by women winemakers, giving back to women-centered charities, digitally native, contemporary in style, and available everywhere we ate, drank, shopped, and traveled. At Une Femme, we are building that brand. So, whether we’re toasting to a dream job, a first home, or progress towards a better world, Une Femme is raising a glass to women raising the bar.

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KLEOS Mastiha Spirit is the only double distilled, small batch, low in sugar mastiha on the market. Unlike most mastihas that use cheap neutral beet spirits, simple blending, and excessive amounts of sugar, we use: A neutral grain spirits base (essentially a vodka to start) small copper pot mastiha distiller Small copper pot stills, of which 2 are dedicated for mastiha, giving a crystal clean mastiha distillate! 2 forms of mastiha (the raw resin and mastiha essential oil) So much lower in sugar than other liqueurs. 2 shots is only 4g grams of sugar and 110 calories! ABOUT EFFIE PANAGOPOULOS Born and raised in Boston, MA of Greek immigrant parents, Effie Panagopoulos is the first Greek woman in history to found a liquor brand. Her "eureka moment" was in 2008, at infamous Mykonos beach bar Nammos, coincidentally written about in Vogue where she decided SHE would be the one to bring this product to the US, and has not only created Greece's first luxury spirit brand, but has her eyes set on being the next Global Greek spirit brand. There should be a bottle of mastiha on every backbar, and KLEOS will be that brand.

Thank you for your support

The Enthuse Foundation was created to support women entrepreneurs on their journey - whether you’re launching a new business or looking forward to the next phase of growth - we’re here to help.

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Food that is better for people and the planet. We founded Fire Ox to help people eat well by creating delicious, nourishing food centered around vegetables. We love cooking and eating great-tasting vegetable dishes, but we realized many people don’t have the time or know-how to prepare vegetables well. So we set out to make veggies approachable, delicious, and satisfying by drawing inspiration from cuisines we love. ABOUT ZOE GELLER I founded Fire Ox to create a more sustainable food system. My heart's passion is to create good, nourishing food that is better for people and planet. My passion comes from my struggle with an eating disorder for over ten years and my time as an Americorps teaching kids how to grow food. The name, Fire Ox, goes back to the 1930s - to when my ancestor, Suydam Cutting, traveled all over the world to learn about people’s way of life, and admire the beauty of the earth and its unique plants and animals.

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Did you know that for a jam to be a jam it has to contain at least 55% sugar?! Wild, right. My name’s Anna and I learned this back in 2018 as I was playing around in my kitchen trying to make a jam that wasn’t filled with s***. I wanted something I could dollop generously onto overnight oats, swirl freely through yogurts or just consume by the spoon. I wanted delicious and nutritious. Everything on the shelf was filled with sugar (or fake sugars that have an awful aftertaste and frankly aren’t much better for you), preservatives, and various other suspect ingredients. What’s more, they all looked like they belonged in my Grandmother’s pantry. So, I teamed up with Steve, and Chia Smash was born. We’re challenging the rules and raising the bar on better for you. Chia Smash is packed with only the real, good stuff like superfoods, and leaves out the things you don’t want, like added sugar (or sneaky sugar alcohols). It’s not just about being a better-for-you or better tasting product though. We care about our bestie, planet earth too, and nurturing that friendship for the long run. We use the ‘imperfect’ but still perfectly delicious fruits and give them a home in our jar. We’re proud to be Certified Upcycled and excited about how we can continue to create products that are better in more ways than one. We’re stoked you’ve found us, and hope to bring some joy and inspiration into your brekkie & beyond.

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Meet your fav new snack. The cheezy cookie-cracker. 100% plant-based, 100% ridiculously addictive. With the looks of a cookie but the crunch and crispness of a cracker Carolyn’s Krisps are perfect for any occasion. We believe the future is in the plants which is why these have been created from 100% plant products. Made for all. To be honest, even our non-vegan friends love them! We’ve heard the words, “I wouldn’t even know these are vegan.” #winning Carolyn’s Krisps are named after our Granny. Carolyn’s Krisps were a hit at all of our family holiday get togethers (well, Krisps and her mashed potatoes). After she passed, we carried on her Krisp tradition every holiday and eventually decided they were too good not to share with others.

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Postal Petals, based in West Hollywood, CA, is an immersive floral & wellness startup that uses fresh-cut flowers and do-it-yourself flower arranging to promote creative expression as a form of mindfulness and self-care. ABOUT TALIA BOONE Talia experienced firsthand the profound impact of flower arranging on mental health. Postal Petals® was founded in 2020 when, after experiencing prolonged bouts of anxiety, our founder, Talia Boone, turned to flower arranging as a creative outlet to relieve stress. She saw a drastic improvement in her overall emotional health. Her breakthrough came during the pandemic when tensions were at an all time high and she needed flowers the most. The L.A. Flower Market was closed due to lockdowns. So a series of Google searches for a company to ship her high-quality fresh cut flowers for her to arrange at home turned up nothing.

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1987 Juices, based in North Hollywood, CA, is an all-natural juice and cleanse brand.

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This Girl Walks Into a Bar, based in Pacific Palisades, CA, are beverage mixers and bar snacks created to complete and enhance your bar setup.

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Sensi Graves Swim, based in Hood River, OR, is a sustainably and ethically made swimwear.

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Real Food Bar, based in greater Austin, TX, are plant-based protein bars made with upcycled ingredients.

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Schmaltz & Vinegar, based in Chicago, is a catering business specializing in contemporary comfort foods with a Jewish influence.

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Chicago French Press, based in Chicago, is a coffee destination aimed to connect java drinkers to quality, healthier coffee options.

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Kalsoni, based in Minneapolis, is a purpose-driven lifestyle and activewear brand that is culturally faith-inclusive and reflects the values of modesty.

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BlueHenry, based in Capital Heights, MD, creates quality garnish and syrups for craft drinks, for cocktails made simple.