Paying it Forward.
Grant Program
The Enthuse Foundation offers a series of financial grants to assist entrepreneurs with critical business needs.
Learn more about the program below and apply for 2025 grants below.
See the 2024 winners below
Paying it Forward.
Grant Program
The Enthuse Foundation offers a series of financial grants to assist entrepreneurs with critical business needs.
Learn more about the program below.
$37,000
Will be distributed to 8 women entrepreneurs
In 2025
We awarded eight grants to eight women entrepreneurs, totaling $37,000.
$37K
value
8
grants
8
women
entrepreneurs
Program Overview
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Identify as a woman entrepreneur with an established consumer packaged goods (CPG) business
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Business must be the entrepreneur’s full-time job.
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Prove use of funds.
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Be a U.S. Citizen.
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Must not have received money from the Enthuse Foundation before through the Pitch Competition or Grant Program.
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If selected, submit Required New Vendor Forms.
* Individual grants may have their own specific grant criteria
Eligibility Criteria*
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Demonstrate financial need
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Strength of interview and written answers
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A clear plan for the use of grant
Criteria
March 2026
Grant applications open
April 2026
Grant applications close
June 2026
Recipients notified & grants distributed
Grant Program Timeline (Subject to Change)
Operating
Value: $10,000
Funds are allocated towards a women-owned business actively selling and in good standing in Amazon’s store.
Business Insurance
Value: $2,500
Funds are allocated towards business-related insurance costs, including equipment, products, disaster-related, and warehouse costs.
Business Tools
Value: $2,500
Funds go towards technological resources, including web hosting platforms, inventory management, and other software needed.
2025 Enthuse Foundation
Grant Program
Digital Marketing
Value: $4,500
Funds are allocated to a woman-owned business for marketing, including social media advertisements, e-mail campaigns, or printed promotional materials.
Healthcare
Value: $2,500
Provides a woman entrepreneur with funds for health insurance or health-related costs (including mental health services).
Retirement
Value: $2,500
It is more important than ever to save for retirement. This grant will provide a woman founder with funding for her retirement savings.
Veteran & Military Spouses
Value: $10,000
Grant exclusively for veterans and military spouses women-owned businesses (ideally selling in Amazon's store).
Professional Services
Value: $2,500
Funds specifically for external support to help fuel business growth, including finance managers, lawyers, or tax professionals.
A SPECIAL THANK YOU TO OUR SPONSORS
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“We are extremely proud of our grant program. Since day one, Kim and I have wanted to pay it forward for the new generation of women entrepreneurs and the next wave of women business leaders. This program helps provide a solid foundation for them and supports the entire founder both professionally and personally.”
Kristy Snyder, Co-Founder of the Enthuse Foundation and Chief People Officer at Enthuse Marketing
Our Sponsors
Thank you to our sponsors for helping to make this possible.
Past Recipients
What they’re saying
"Thank you Enthuse Foundation for creating a space for women founders to grow and also, paying it forward allowing other entreprenurial women to rise"
-LaKeasha Brown, 1987 Juices
"I am honored and overjoyed to be a recipient of the Enthuse Foundation's grant program. When I found out I won, I immediately started crying because to catch even a small break is life-changing. Thanks Enthus Foundation"
-Jessica Williams, Schmaltz & Vinegar
"This grant will help us cover funds to get a much-needed glow up for our website."
-Amie Kesler, Carolyn's Krisps