Education &
Resources
Costco 101 - Ways to Get Your Product In and Thrive
Matt Duffy, founder of Exponential Advisers, spoke to the Enthuse Foundation community about appealing to Costco based on his experience working with buyers from all the regions.
Amazon Small Business Guide: How to Get Started
It’s one thing deciding to sell on Amazon and it’s another thing to START selling on the platform. This blog provides the steps for how to get your business set up on Amazon.
A Guide to New Google and Yahoo’s E-mail Sender Requirements
To protect privacy and improve e-mail security, Google and Yahoo announced In October 2023, sweeping changes to their requirements for bulk senders. We explain what this means for CPG brands.
The Holidays Are Coming to Town. We Made a To-Do List For CPG Entrepreneurs
A checklist specifically for CPG founders to use at the end of the calendar year.
Top 10 Ways Brands Can Land on Top 10 Lists
If you've ever wondered how to get your brand in product roundups and Top 10 lists, we have ten proven strategies for drumming up this valuable PR.
Five Ways CPG Brands Can Incorporate AI in Their Operations
As business owners, we are used to wearing many hats and struggling to find additional hours in the day to make everything happen. What if there was a cost-effective way to get other resources and more hands-on deck? Enter Artificial Intelligence.
6 Summer Beach Reads for Entrepreneurs
Heading to the water? Here are six beach read recommendations suggested by fellow entrepreneurs. Work and relax at the same time.
Barcodes 101 - Everything You Need to Know about the Universal Product Code (UPC)
The first in our newest blog series #thingswewishweknew. Here is everything you should know about the Universal Product Code (UPC).
Succession is More than a TV Show; It's a Wake-Up Call for Entrepreneurs
Succession planning is an important part of owning and running a business; here are five things you can do today to preserve your personal and business legacy.
How To Handle Mental Health Conditions as an Entrepreneur
According to the research, seventy-two percent of founders report that entrepreneurship has impacted their mental health. We provide resources and suggestions specifically for entrepreneurs to improve their wellbeing.
The Soundtrack of a Woman Business Owner’s Life
Music has a huge impact on your mood and the Enthuse Foundation created a playlist for conquering the CPG world as a woman founder.
How to Protect Your Assets During a Financial Collapse?
Here are resources, tips, and best practices for founders impacted by a bank collapse.
Trade Show Trigonometry – How to Measure Event Participation
Trade shows are one of the most efficient and effective marketing tools utilized by CPG brands. However, there's a significant investment (both in capital, labor, and time) in preparing and attending shows. Is it worth it? We spoke with Ralph Failla, Director of Client Leadership at Inspira Marketing, an experiential marketing agency, about trade show metrics.
How Entrepreneurs Can Prioritize Themselves
To be an effective business owner and manager, it is vital to take care of yourself. We spoke to five entrepreneurs, including business owners, therapists, and startup founders, about prioritizing their mental health.
Need More Hands? Consider Bringing on an Intern.
Reasons and resources for CPG small businesses to explore creating an internship program.