The Soundtrack of a Woman Business Owner’s Life
Everyone has moments when we lack motivation. But, as entrepreneurs, we need a plan to manage these emotions when our personal mantras are not doing the trick.
Whether you are triggered by rainy days, seasonal allergies, constant rejection, or the underlying feeling of running in circles, listening to music can help you get out of a funk.
In “Why Is Music So Important for Your Motivation?” posted on MakingMusic, the article mentioned, “by listening to music, you bring something new and fresh, which helps your brain escape the routine and get a little bit distracted, In this case, distraction is good: it fuels your brain to continue working and improves your physical endurance.”
Relate to this? We are with you and have created a special Enthuse Foundation Playlist for those moments you need a pep talk.
In addition to the Playlist, here are specific tune recommendations for those situations CPG founders know all too well.
Daydreaming About Life as an Entrepreneur - “Independent Women Pt. 1” Destiny’s Child
Why do you want the founder life? Queen Bey and Co. spells it out in this Charlie’s Angels-inspired tune and sets the stage for being your own boss.
Building a Business Plan – “Defying Gravity” Wicked
When you decide to start your own business, a plan comes next. Defying Gravity will remind you that anything, even the wildest ideas, is possible.
Before an Investment Pitch – “Like a Girl” Lizzo
Women receive significantly less funding than men, so let Lizzo have your back with her girl power anthem.
After Getting Another Rejection (from a pitch competition, investor, or retail store) – “Fight Song” Rachel Platten
Unfortunately, rejection comes with being an entrepreneur. The trick is to keep pushing through, and Rachel wrote this song to rise above any obstacle.
Going into a Buyer’s Meeting – “I’ve Got a Feeling” Black Eyed Peas
Manifest a positive outcome. Imagine a successful meeting and let Will.i.am, Fergie, Taboo, and apl.de.ap provide the positive vibes.
Hitting the Alarm Clock in the Morning - “Eye of the Tiger” Survivor
We can’t think of a better song to encourage you to seize the day. Channel your inner Rocky and own those metaphoric stairs.
Getting in the Right Mindset Before Bed – “Tomorrow” Annie
For some of us, bedtime is filled with thoughts pushed back throughout the day. “Did I Remember to Do This?” “How Should I Have Handled That?” “What Do I Need to Do Tomorrow?” This classic from the musical Annie will ground you, so you can get the rest needed to crush the next day.
Applying to the Enthuse Foundation Pitch Competition and Grant Program - “All I Do Win” DJ Khalid
Someone has to win - it might as well be you. DJ Khalid is here as a reminder.
Reaching out to Potential Supporters – “Reach” Gloria Estefan
Cold e-mailing or calling investors, vcs, vendors, buyers, retail stores, etc is awkward, a necessary evil. Most of the time, these calls or notes get lost in the interwebs, but sometimes you get a response. Gloria’s 1996 Olympics theme reminds us to channel our inner athletes and grind.
Responding to Customer Service Tickets – “Fighter” Christina Aguilera
Most of us are one-woman shows, which means handling multiple customer service issues daily. Christina reminds us that every piece of feedback is valuable and a gift.
Fulfilling Orders – “Signed, Sealed, and Delivered” Stevie Wonder
No one said being a CPG founder is a glamorous job. Many days and nights are spent in the kitchen, warehouses, and garages – packaging, mailing, bottling, and mixing items sent directly to consumers. This favorite from Stevie Wonder will help keep the assembly line moving and orders out the door.
Creating Digital Content – “Lose Yourself” Eminem
Writing blog posts, designing e-mails, and scheduling social media content can seem like an endless tunnel with no light. The Oscar and Grammy award-winning song lets you lose yourself in the content-making world.
Celebrating a Win – “We are the Champions” Queen
Received an investment? Got into a new retail partner? Sold 1,000 products? Whatever your accomplishment, celebrate it
Reflecting on a Mistake – “Praying” Ke$ha
Mistakes happen. Sometimes ideas fail. Things fall through. Ke$ha’s deeply personal track reminds us to learn, let go, and move on.
When You Feel Like Stopping – “When You Believe” Mariah Carey and Whitney Houston
Being bombarded by intrusive thoughts telling you to quit? Listen to Mariah and Whitney and hear the magic that occurs when women support each other.
Listening to music is a form of self-care and an opportunity to prioritize yourself. Needing a pick me up or feeling alone doesn’t make you weak or a bad business owner; it makes you human. Read “How Entrepreneurs Can Prioritize Themselves” for other examples, and plug in those headphones while you slay the day.