Five women founders, selected from more than 320 applications, pitched their businesses to a panel of judges vying for cash and other business-building prizes. The winners included:

 

• Grand Prize - Unbothered Foods, Chicago, IL, Founder: Morgan Murdock. Unbothered Foods, a dietitian-founded, gut-friendly sourdough cracker brand, won $15,000 in cash, 20 hours of in-kind services from Enthuse, a one-year virtual membership to Luminary, access to Hummingbirds user-generated content platform, a social media package from SeeFood Media, a one-year Learning Pass from EmergeCPG, a brand and sales building program helping emerging CPG founders grow sustainably and profitably, and a one-hour coaching call with Kelly Anne Parker, the Founder of Send Ribbon (acquired by UrbanStems). $35,000 prize value.

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• Runner-Up - JONI, Brooklyn, NY Founder: Claire Matern. JONI, a verjus based sparkling non-alcoholic canned drink, won $10,000 in cash, 20 hours of in-kind services from Enthuse, access to Hummingbirds user-generated content platform, a one-year Learning Pass from EmergeCPG, a brand and sales building program helping emerging CPG founders grow sustainably and profitably, and a one-hour coaching call with Kelly Anne Parker, the Founder of Send Ribbon (acquired by UrbanStems). $25,000 prize value.

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• Audience Choice - Private Packs Brooklyn, NY, Founder: Suzanne Sinatra.  Private Packs, makes ergonomic, body-safe hot and cold therapy packs designed to relieve intimate discomfort with its first product addressing vulvovaginal pain, won $3,000 in cash and access to Hummingbirds user-generated content platform. $6,000 prize value.

 

The finalists included To Be Honest Beverage Co. a brand that offers elevated non-alcoholic hemp infused spirit alternatives to replace the liquor or alcohol in crafted cocktails, founded by Michelle Houston, and NEOTEIN, a patent-pending electrolyte and protein drink mix, founded by Cherissa Kell.