Rethinking Networking: Lessons from SXSW

There are endless conferences, expos, and workshops for entrepreneurs to attend, from commercial conferences to marketing symposiums; it seems like there are new opportunities every month. Deciding on which to attend isn't easy. They all require investments of money, time, and energy. While each has its merits, one of the most interesting and engaging is South by Southwest for its cultural relevance, commitment to innovation, and long-standing reputation of recognizing women founders.  

I had the honor and privilege of representing the Enthuse Foundation at the 2026 event. This experience was both exciting and intimidating - walking into rooms full of new faces can be overwhelming for even the most extroverted networkers - but it allowed me

to try some new approaches to meet new people and expand the reach of the Enthuse Foundation.  

SXSW brings together an incredible mix of founders, investors, and operators. In just a few days, I heard from Daniel Lubetzky (KIND), Natalie Holloway (Bala), Disha Gulati (Here Here Market), and many more. It was mind-blowing to have an opportunity to feel the energy and excitement that comes with being in the same room as these industry leaders. 

But here’s the truth: access alone isn’t the value. What you do with it is. 

Like many attendees, I went in thinking I needed to be everywhere, meet everyone, and make the most of every moment. However, the founders who seemed to get the most out of SXSW weren’t the busiest. They were the most intentional. 

For example, Carolina Lopez, founder of BEJOU and 2025 Enthuse Foundation Pitch Competition Finalist, shared her strategy for the event as a second-time attendee. 

“I was very clear on my focus,” she said. “It wasn’t just about being everywhere; it was about being in the right rooms. I built meaningful relationships, which is more powerful.” 

For some people, networking is energizing. For others (hi, it’s me), the thought of having to introduce yourself and make small talk can send shivers of fear down their spine. However, there are different ways to approach networking. And that’s part of what SXSW is all about – diversity of thought and innovation. 

Here are a few networking strategies from someone who would genuinely rather give herself a paper cut with a business card than schmooze at a bar: 

1. Embrace Ride Sharing  

With events spread across Austin and ride shares very pricey, I opted for a shared one. What I thought would be a quick ride turned into a conversation with a local college student who shared her business idea and opened my eyes to a problem I hadn’t even considered. 

Takeaway: The most meaningful conversations don’t always happen where you expect them to. Look for different opportunities to talk to people in unexpected situations.  

2. Take a Workout Class 

I love working out when I travel, it makes me feel like a local and keeps me grounded. SXSW had plenty of wellness activations and studio events. I took a special SXSW x Kendra Scott takeover class at Studio Three. 

At one point, the class instructor called me out as “Rachel from New York in town for SXSW,” which was equal parts embarrassing and surprisingly effective for networking. 

Takeaway: The best networking often happens when you’re not actively trying to network. The instructor’s callout opened the door for natural conversations to flow after the class, leading to networking opportunities that wouldn’t have happened otherwise. 

3. Dress for Attention (not that kind) 

Leaving Inc. Founders House, I saw a tote bag with a hilarious slogan I needed to photograph (for work, obviously). I walked up to the owner and told her how much I loved her bag and asked her if it was OK to take a picture. I was surprised to learn that the woman with the eye-catching tote was Jess Berger, founder of Bundle of Joy and an Enthuse Foundation grant applicant. That led to furthering the Enthuse Foundation's mission of community and a conversation about Jess’ experience.   

Takeaway: Conversation starters are everywhere! Embrace opportunities to be a walking billboard and invest in catchy totes, hats, or jackets that welcome spontaneous conversation – you never know who might want a selfie with you! 

4. Sit Down 

Networking is often imagined as standing in a crowded room making small talk. Personally, I prefer to find a seat. At a Tory Burch Foundation event, I joined a table with two founders and a film producer. I felt relaxed and comfortable in a position to talk, but more importantly, to listen.  

Takeaway: While we’re not advocating that you become a wallflower, finding a group that may be at a table or smaller group away from the crowd may feel less intimidating. Sitting and talking takes away the performance aspect of networking. Everyone is a little bit more at ease and this can lead to more meaningful conversations.  

5.  Be Well Manicured 

At an Entreprenista meetup, I met Christiana Garza, who shared her contact info through an NFC chip embedded in her fingernail – YES! Her fingernail! Talk about a conversation starter! 

It was memorable, sparked immediate conversation, and honestly felt like a magic trick. 

Takeaway: Even small things can make you more memorable. Look for ways to surprise and delight through small, unexpected touches that make you stand out and spark conversation. 

6. Get Social 

Sharing content and tagging speakers or brands on social media is an easy way to stay visible. Speakers often reshare those posts, putting you on their radar without a formal introduction. 

Takeaway: Small actions can create meaningful visibility. Don’t be shy about tagging others or giving them a shoutout on social – they want the visibility and often appreciate the accolades. 

Bottom Line: Networking at any large conference, tradeshow, or event can be intimidating. These were some of the tools I used during SXSW to network comfortably in an overwhelming setting. For additional networking tips and tricks, check out Enthuse Foundation Board Member Katie Dunn’s LinkedIn.